Asking Archy

February 28, 2008 at 1:48 am | Posted in Editorial, Matthew Hurst, Video | 2 Comments
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We’re getting really excited for the Lo-Fi Saint Louis Reset Party on March 8th; excited enough to write another post about the night.  But since it would be impolite to repeat ourselves, maybe it’d be more fun to share one of our favorite clips from LoFiSTL.com.  You might call it the official promo for Lo-Fi’s original launch party:

And then we remembered that Lo-Fi has had trouble in the past with off-site coping of their original work.  So we wondered if it was something in the name of the site that might make it hard remember to link back and give them credit, but it has never the less been a successful website.  So we asked the best source for answers on the Internet, Archy, if “does adding STL in your website name make you more successful?”  For some reason Archy didn’t have any answers.

Almost all of the more successful sites that focus on Saint Louis, or at least those without a major media outlet to launch them with, use the prefix “STL” in their title: LoFiSTL.com, InsideSTL.com, STLPunk.com, and even STLToday.com.  Television station KTVI even went so far as to rebrand their website under the moniker myFoxSTL.com.  That isn’t to say that “STL” is synonymous with great (or poor) content, and we can think of a few notable exceptions to this rule, only that websites with a local focus tend to gravitate towards using that prefix in their names to attract their civic minded readers.

This three letter prefix, which is nearly indecipherable to those from outside the metro area, has sufficed where other local references are rarely attempted.  That is to say why not use an area code or that giant monument in the middle of a park instead?  Saint Louis city alone has 78 neighborhoods, which in any other urban area would probably factor into a few website names.  You don’t see an ORDToday.com or UrbanReviewLAX.com from their respective communities, although to be fair the density of those metros might contribute to a greater neighborhood orientation.  Gabe Bullard says that Louisville in Kentucky treats their neighborhoods like we treat our high schools, with the same fierce rivalries; growing up in and around Saint Louis can be a bit disorienting.  I’m not even going to bother with the etymology of making an abbreviation out of an abbreviation.

Highway 61 (revised) is in the process of obtaining one of those .com names, but not without some name change.  Hwy61.com is even a site that sells domain names. 
We were kind of hoping to unveil our own new name and new look around the same time as the Reset Party, and a couple other notable blogs (without STL in their names no less) have made similar transitions lately.  As our site transitions from a blog back into an online magazine again, something as simple as remembering the address and what is going to be important.  So far our name is a big part of forming the identity of what our site has been about, but we wanted to ask our readers first, especially since Archy doesn’t seem to have any answers for us – Just what’s in a name anyway?

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2 Comments

  1. […] of as Social Blogrolling, and we’d love to hear your thoughts about using this feature.  We asked Archy about adding this to the new site, and they said it was […]

  2. […] call it a comeback, it’s been here the whole time.  We tried contacting Mr. Mancuso for further details, but he could only reveal: […]


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