It’s easy being green

March 7, 2008 at 12:15 am | Posted in Environment, Events, Matthew Hurst, shopping | 2 Comments
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Full Disclosure: I drove a hydrocarbon-powered combustion engine automobile without carpooling to the website launch party this last Thursday night.  But considering the long line of cars parked along West Park Avenue, and the relative absence of bikes chained in front of the Tarlton Corp building the party was being hosted in, I don’t think I was alone.  Clearly everyone was eager to embrace public transportation and maybe hug a couple trees. is a website that knows its limits, so instead of trying to correct our degenerative transportation infrastructure, StLouisGreen used it’s launch party to promote local bicycle businesses as a means of individual transportation.  A quick visit to their website, which 52nd City correctly observes had been up and running already, reveals a blog with some transportation tips and other ways to conserve energy and resources; now I know I should unplug my laptop and other devices with rechargeable batteries since they consume energy unnecessarily after they’re fully juiced. 

And when I say that knows it’s limits, I mean that StLouisGreen doesn’t try to replace the Sierra Club, but instead promotes the local businesses that promote environmental sustainability and conservation.  Their website is a detailed resource that is simple to navigate, and they do all the hard research work so you don’t have to.  Best of all it connects us with some of those “green collar” jobs we keep hearing about on the election trail.  If you’re interested in going green but don’t have a green thumb like me, I would like to give the website a tentative (green) Thumbs Up.

As for that launch party – Because it was a social event in Saint Louis, green drinks of all kinds had to be involved; even AB was there serving recycling friendly aluminium bottle samples.  But instead of acting as a launch party to introduce the site, the night evolved into a well-catered networking event those entrepreneurs trying to make some green keeping the earth green, trading their business cards printed on recycled paper using biodegradable ink.  Also there was bluegrass music, which is it least partly green.  The website itself was projected in a side room, which made it easy to forget you were attending a party to launch the site and made for a surreal merging of the plugged-in and the homegrown.

Extra Credit: Check out the green features of the Tarlton building and see more of the website launch party in our FlickR photoset.



  1. […] If you’d like to learn more about New Market Hardware, Living Saint Louis has an excellent documentary explaining the store’s history, or you could pay them a visit next time you’re in midtown. Maybe they can help you figure out how to make that bike rack you’ve been considering. […]

  2. […] on Saturdays between March 29th and May 17th – check their website for details.  It might be easy being green, but sometimes the best place to start is by rolling up you sleaves and cleaning up your […]

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